Brands need to focus their mobile efforts on registration, customization and commerce options if they want to see return on investments, according to one expert.
When designing a mobile application, companies should make sure they have some form of registration that can then help them customize information and content to consumers. Secondly, brands need to create a platform for commerce, whether it is through direct mobile commerce or advertising.
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","iv":"b9b7c2dec6db2c967fe55abdc9bb80c6","s":"ed05b3803f8de87b"}