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April 19, 2024
  1. Audemars Piguet collaborates with American singer John Mayer
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  3. Jimmy Choo hits the green with golf-inspired capsule
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News briefs

David Yurman, Barneys and the Super Bowl – Luxury Daily

February 8, 2011

 

By Staff reports

davidyurman185Today in luxury marketing:

David Yurman asks bloggers to show them love

The fine jewelry brand, synonymous for its wildly popular mixed metal and semiprecious stone rings and necklaces, is the latest to tap fashion editors, bloggers and tastemakers for social media initiative “Love, Yurman,” according to WWD.

Click here to read the entire story on WWD

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  1. Audemars Piguet collaborates with American singer John Mayer
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  3. Jimmy Choo hits the green with golf-inspired capsule
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  5. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  6. Luxury Unfiltered: Brand stories are the secret to creating desirability
  7. Consumers prefer ‘new signs of success’ over traditional shows of status: report
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