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David Yurman seeks emotional buy through social video for new Starburst collection

April 24, 2013

 

By Erin Shea

Fine jewelry maker David Yurman is playing with consumers' emotions through a social video that tells the story of the designer's inspiration for the new Starburst collection.

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  1. Annual report from Vestiaire Collective makes business case for circularity
  2. Bon Appétit out with first ‘Drinks’ issue in over 50 years
  3. Tapestry, Capri Holdings respond to FTC lawsuit opposing merger
  4. Ginori 1735 applies pastel twists to tableware staples
  5. Rolls-Royce to debut bespoke commissions at Auto China 2024
  6. The RealReal ends Earth Month with in-store donation program
  7. Luxury Unfiltered: Brand stories are the secret to creating desirability
  8. LVMH, CFDA launch Earth Week video series
  9. Saks prelaunches seasonal styles from Prada
  10. Annual operating profits down 18pc at Valentino
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