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Digital best practices for luxury jets, yachts

August 10, 2012

 

By Tricia Carr

The reach of the digital landscape to the masses could make private aviation and yacht providers hesitant to spread their brand message on this medium. However, a luxury brand that does not enact a digital strategy will miss out.

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  1. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  2. Surrealism stages latest showcase from Mercedes-Maybach
  3. Luxury Unfiltered: Brand stories are the secret to creating desirability
  4. LVMH revenues dip 2pc in Q1
  5. Balmain slots in new CEO
  6. Partnership with Vinitaly brings oenology to Orient Express
  7. Cartier pushes 2024 Women’s Initiative Fellows list live
  8. Africa's millionaire population to jump 65pc by 2033: Henley & Partners
  9. Latest Tiffany & Co. exhibition makes Tokyo debut
  10. Luxury Unfiltered: The mistake the luxury industry is making with AI
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