Research
April 29, 2016
Image courtesy of Bloomingdale's
By Forrest Cardamenis
The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
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","iv":"6a41f00536f52dfd37fe1b9ab2592523","s":"660ad980748e9f6f"}
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