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Digital provides luxury houses with savoir faire outlet: Krug

October 28, 2015

Krug Champagne Krug Champagne

 

LONDON – When faced with lacking awareness and a “dusty” image, LVMH-owned Champagne house Krug saw the potential in digital outreach to court consumers, said a brand executive at Luxury Interactive Europe 2015 on Oct. 27.

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