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Dior, YSL, Bottega Veneta and Gucci – News briefsBy
Today in luxury marketing:
Natalie Portman’s Dior ad banned by British regulatory agency
An independent advertising watchdog in Britain has banned a Christian Dior mascara ad featuring Natalie Portman after ruling that photographic retouching greatly exaggerates the product’s effect, per International Business Times.
Click here to read the entire story on International Business Times
What is the deal with the Saint Laurent Paris logo?
Since new creative director Hedi Slimane relabeled the brand “Saint Laurent Paris,” many of the fashion faithful have been worried that the company’s classic YSL logo will be replaced. So shoppers are racing to snatch it up while they can, Bloomberg Businessweek reports.
Click here to read the entire story on Bloomberg Businessweek
Bottega Veneta opening home-focused store on Melrose Place
Luxury brand Bottega Veneta, known for its finely crafted leather handbags, is opening its first store focused on home goods – and it will be on Melrose Place, Los Angeles Times reports.
Click here to read the entire story on the Los Angeles Times
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