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Commerce

Do luxury brand collection preorders generate buzz or revenue?

October 12, 2012

 

By Tricia Carr

Luxury fashion houses and retailers that offer preorders straight from the runway or new collections are practically guaranteed to see revenue from the efforts in addition to an increase in customer loyalty through offering exclusive products.

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  1. Audemars Piguet collaborates with American singer John Mayer
  2. Saks prelaunches seasonal styles from Prada
  3. Luxury Unfiltered: Brand stories are the secret to creating desirability
  4. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  5. 2019 luxury spend expected to grow highest in UK
  6. Partnership with Vinitaly brings oenology to Orient Express
  7. Latest Tiffany & Co. exhibition makes Tokyo debut
  8. Glenmorangie supports female distillers with OurWhisky Foundation
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. Dior crosses borders with internationally-cast Rose des Vents campaign
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