Events/Causes
May 1, 2012
By Rachel Lamb
Luxury marketers that partner with or sponsor the London Olympics 2012 are likely going to gain global awareness, but whether or not brands actually get anything out of the commitment is still up in the air.
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","iv":"eb6fd1a4c7a30b83e6404a6b1601265c",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