Mobile
November 18, 2010
By Peter Finocchiaro
Luxury advertisers are reticent to jump into a mobile advertising market now worth billions of dollars. What gives?
{"ct":"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","iv":"bb7d046a75e228a23e43a31919a3471e","s":"acf7e6249f27161b"}
Share your thoughts. Click here