Internet
July 6, 2011
By Rachel Lamb
Since many luxury brands fall victim to the unfair results of organic searches, upscale brands can make a conscientious decision to use paid search engine marketing to stay on top —literally.
{"ct":"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","iv":"5a82cc15cdcc30b10b6f3aab20ed8d18","s":"e463640733577a24"}
Share your thoughts. Click here