Television
September 12, 2012
By Tricia Carr
Although lifestyle label Ralph Lauren is experimenting with television through its first network sponsorship, luxury marketers should be cautious in entering the mass marketing channel.
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","iv":"cbb9a81ada76d566cd025a749e8b8a6c","s":"2d7a7367f2331d42"}
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