Television
September 12, 2012
By Tricia Carr
Although lifestyle label Ralph Lauren is experimenting with television through its first network sponsorship, luxury marketers should be cautious in entering the mass marketing channel.
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","iv":"c205e1ee2665909c6a36e61724556ab0","s":"9a7182f5ff34ddf0"}
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