Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Donna Karan aims for fragrance sales via social personality quiz

May 14, 2013

 

U.S. label Donna Karan is aiming for fragrance sales through a social quiz on the brand’s Facebook page that finds the best scent based on the consumer's personality.

To read the entire article, please subscribe or