Donna Karan exec: Brand evangelism trumps ROI as social media goal
Posted ByTricia CarrOn In Apparel and accessories,Featured,Industry sectors,Internet,News | No Comments{"ct":"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","iv":"7776b95d82a8e596d40bb08f8a510580","s":"989dfd420c08a2d6"}