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Donna Karan relies on digital channels to expand reach beyond red carpet

February 10, 2011

 

Donna Karan bolsers social media strategy via virtual trunk showDonna Karan is bolstering its social media strategy with the launch of a virtual trunk and runway show showcasing the brand's fall collection.

The luxury brand is bringing Mercedes-Benz Fashion Week right to consumer’s living rooms, courtesy of social media.

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