Email open rates have increased since last year and last quarter, but click-through rates have declined, likely because they are abandoned after consumers open them on mobile devices and the messages are not optimized, according to findings from a study by Epsilon and the Direct Marketing Association.
Email abandonment rate up for lack of mobile-optimization: study
Posted ByRachel LambOn In Featured,Mobile,News | No 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","iv":"ebfc5b2b7b5ba3b591f77ba73a21ac71","s":"a95640e78cd5959d"}