Email open rates have increased since last year and last quarter, but click-through rates have declined, likely because they are abandoned after consumers open them on mobile devices and the messages are not optimized, according to findings from a study by Epsilon and the Direct Marketing Association.
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","iv":"27c25ef0883074a218262fdf2738fba9","s":"275a645b97cc5fdb"}