The Oxford Dictionary has named an emoji as the official word of the year, revealing a major shift in consumer behavior towards mobile and visual communication, which is likely to incite more marketers to incorporate imagery in their messaging.
{"ct":"bpkTwoFA+8LAfyhnscYlo+FSMCUALJwW6MS0u1ZtabFbKSANeY5\/dDm0q0wRTNybccTwkRfsU3uFOvISIXg1MQk\/qFLqOEfpZn2vx7ChIk7o65xQ32+fRqNGZ0hATeXufQiaahRko1BiKr2cj+pVNREyTqO6i1SDi1Kdc38Dg1UwxCWxiPmOpuwbOsH4inv4uW+b7eZ60QiJRdN+hnnUHA4\/4EtHh8rJiwRC2N3jBVzcRMjLyH1s1LdhtJX+I1RZHm6EjFXX7bHbHb9gzn+SB6tTlF\/sBqpHn+kzxvQNrbQAIQHS5PLVHWW0DyfNXU39FJiHCBWAo6d+rBtHHJ8tj3OyZ1itzEaZNTiQ2RxFoX4ghNPsl+k6CPZ8YlAeSTd6D9pGwkfU4XxeSwJMemCSqU6Sq0iELr8rMkWULDUtxNMEG\/Y90TpowOdqkmpKGlA2wCtA9LndAXaSDLG0lrIeCVD\/FjkJsB7OiJZZEgm4fdj12IEiSiO5fvIov3kS32i0Ktld0xaO8CXJY+yYCw6NjKBs3lcrVsCvidjH60TWI4ajTXBwT\/xeh4SJaAZ26JbCS2fsQCIZD2Ca1r9iSNUiY\/QAebfgnkKH4nwbUvVarx+BRiHsI3l3AIoAQK1tO0ca8qSeM4tvg+9tIAxTNVSVSvk6J356wxhuKLnLJwwIdXvLBuH3NSPya0f8VmA7SwDgixjMaU5C3m0xMdnjcNXseeSoE+PuY94P6ssdNpKETfOqgEtDTvrXui5zxbp4NajJdhnGDtmhYLbpt6a\/OFb7VUSfmZJMLamCfMAYRfx+9wvQSfAEDS+Wsb1IoKezSevmcT5wpjQj4cBbH5XMYw6JpwlIsHe\/QqFEEhDiYlFRC5d2nFGVxtDtwKyorGxUXpVdXyic233Brwer6JZqlJa\/aiLDuxEjaAN9QJsIy3ZTng3pt9VCZ9Nh\/vypgpCBY+Z10YRc80igR9rzdVPTiNeFMSsFQNxrFvvzqtXJZ71fpP7stMrsvv2vdq8G+ECIfsD08ww23XulkfE82y+B0p3KbvCc+UPNKslOFRqVlrlwburoG4svluY1hDyta7yzkZT1sLH4di7D9z42xKO5geLonJ5TCZZndVNw0YXlymPo4pYzVGhnB1M4cyWA00Uc7Ky893AD4xISmufmTFX67MraHk34PlFSo+rljVlpS7j24KMfH24pkpU+pmokcKg4yifnnva519Xvg0WgTaVhRceCoQYdrIFKQktBe6lJQDw7tnZfQn7O+uRxGa20CAyHTxJVso6mNMLAb2g8pIWSyD6oDsLITsOUCeZMNwGMctPFhZNnX\/6S\/o6C4VqOzsSlyn0qxWSj2bDbRdmaOvBNekHZskmLJd7rRfrBfAhPKxng3ULCMePsCt4RyDXUnfdBxexZNIiPDEEkH4x8A4zJ\/faI7w8zNouiFxW6fV0V6yQLYceI576p4lsF1hUhaCjNivODllcOyGbB+s5USktSueakAr8c9+PAfdQe7wFUDtfZsmZWCoFogH\/R6N0uv4jsCp1pA7hnMLv06ygP8Tr3boMEJ8bh84PkolLe\/wjNDpqxe9Asen1XhStgRB4HsPBoJwyzs8s7QORusWPj\/oBzyrMUEmMHxyG2x1Xuigqtm3QtZQ1UmcSiRwLcB81dBQXzVcQBdMyMqkpcrIucB59VXlZNy8Ns5cOS6SxjL5X5MzFfNB3bChEPpMCUSlHtlT9bCFEylZ6vGZEjEnVJCkgPuFGIDvBgrgBv0tNxsncKMAQiXI\/yZiGJLMB27bFhfp4eoKXXrN58KWZ4m+ckuJpTghjaZ+zNeNHqHYJwWLWndSsbeYh6UiJRl5H3DLi64saDRmaM5C+fBBl9YZ3umJfvHqMosvBPyixc9zhP1IugFl0lipFs4xBYniDl6j6vZNXZBBQNCE2TilLGNf0jpqHaM1lFbsacCo9ILZoEKrVXHUZOvVJ6S1JAaJHWqwcRPcBHA9Qqc3a5\/BNzNH+qvM0HMzoqsi+XUUfEYcgXKHqTLYVC6qQJtM+xj7yTzaDE3l3mxx2GQ72NRlegVErvD4XtrMTlWFJe3TJfWjLHDjiS5oUjLSzRhy2KhWbjDP9DOw5A8+z52dneze6gqYfFl2Dsyz\/4jxxJRfc+z4NdDEKzvj5HTzCzaT5yG0Iju5MH7+CGZP5OtevYxuzQYSEhncKIayNEUpnut5EAlds3BOdGt1Qo9+UoAACSpDkMjYdMdoeWm\/OfvKMHF9ZlE9IYBvFtESwkDchJ90WaTjsgq7DjHjLZMw6fiKYo7B0l0x50A9nNsx3ufejVbCWdR9y38ljMCDbd+pkSqLBR1l95Hyzg7suasgBY++Xd3oefdw2RhaKdUbSHmXoGMxby1eWKX1iwH+CoHvB9kdcy3zs3LizsdyqW1nK5JGyKgxZHEkU3BD42gQDmFeWj8L0e595UdqLDk7vIE8\/0HxUYQDbuFchA8vkVMEIf+V7cEPLzUF0LY1xnQoS3YfJtO1Y46eSbr3nK3ANRx1zdrTfA3yUHIGsNgZ6WN+01pz4rslKD4ASr+mmNMIgltRBbff6xnUO1H91ecoUEcB7B7BpzYaJI\/TDmE1RdeNpnUo7BMcnD6g4+jEUkUl9N7SBRKdOGSnak\/EPVUE1wP05z4WQXa+GFx6W0buo11AaNQt9QfuSb7+3iazN\/717nDZFoXvwO9foHYxxCS\/eVAwNDZJSN2+V+ieZiM7S6rlUW6bZ2+KOSTao7FV\/E+Qqmq9BZIKv4Zhja3eordbWCX8qHYRMoTqNBJQKms7ncmZMuUzKYkcehM9lZZUDpXm8KmpRDoL0fcJEFQGt0pHbdQenddaYfX3TiBQ3vNi01LPhX94Qur2qiNRCGmgOkiKK7AwLz9VPU\/JLNJ9mhwiyFtXb9Z8J0Xe7W9eLgC5FFSWJz4j8XJDqbGBr0RQgfgHjW8rgARfVZtODquhjm2JND\/RgeK8RXXBNO4xSTsC2ES3CtNniWsORjqZm6qocm3WNShC3aHBjw\/fSMzT8StmjMrAVNryyLU9MBu8oHnuWC0KR19kKFBkZnO\/CK76OAWMxohfB+bd00ze3Qf6tnmopW3\/VzNCHlvY2XziAaumRWd8AEuTuaWXKai2J2TwuLTDMj9rPXEnCf4i0plsfcorNHq7CUS7bWHLGP6ZWWqujgEprbpdkBmOT+vJ41AG6+yeeQs2uWj8dTNTQKTUjg7A5Qkdoy0sqx2prx2plUYsh5V6UzjdvAD6MEUk3XCw7kv+Fel8LrHK3T6GHWdtBfenpeFV4f\/pLPH59a4oWU66rDk8FoTMcGoJfSNCKXojVV7n8nNeK9zAPCj6xmORpkxlxK3jDI6B2o4vIZa9LqSfQ0+TMsMkXQJd7mJOUknATTSjT7jYeRe2Vz9mbF6\/jyzaPbJ3Oy3lgDlr0\/dKsPXs9memMtcdBpLkDk4\/\/g7fCVnmjexEkbS+Vefd1tFAt3iQo6O+CcY7So17nQyR\/rdAvX4mZTVOWqhyCqWNkN1t3fdDRTGuiObnLtMzsvTl87AzI2Ng5zE2RVWAjU2xIVuuazmAItiLkyEDEp9FN4C4pVWol\/uA213iEWXlVwVh25BWGoNSF8c6UwPpKuGpTvDieZds5P9kSDXBTgsPmPiPQIpqxlmnHx3qFNgOvyhKFpyGPKzkhluBb62tRZ5SSVbbvudxhesJvlJ4pTh4BnRHGEal1+\/hPYESg+Ez++pl97roIhxJErpdeDyfC90HUQ0sV4r+WSzcOZGBa4geqzepsaVALuub1sZ7fQcP0S3w7N\/dDSj6nbMDA7eOEFDHygEkMC48UNapqb\/VyycsFyA5i6In4wH41t7grhEnSJjtHiyn7rrLs\/2GqFlNBC5851sAj0TWra8z6V7lnu\/0WQsgWabKx6hc3G0GD0J+II7FSgRsKQeXY5ygcUbBZLTT4wm3dpWjVu8f2Tb73QDO27vPyscflqh9655a9G57ORjZWU3SKZWmNsKAMDOU8bO+g+Vw6c0wTId3YyI4RmRjNzfOWrikLk9iYjBCbXfDDacRLMmwvwAxvx86JHZH\/TEwwn3AlPkvYhn3G4DKfyngOXWsYayVRXXywTOHplKvB4dCDL9Q6x6IdVTRhpFpQt\/2rUvMDVuC5NYeSqz5+c3eJw1mlTMqyX4HAYEFAHcyEqx3R0z4Gzz5Cz61ad8hQAEIeKsOsOOzbpHqIxQlq9JPa4k6nsbshp08TDueo5kjcL64nDb8+Ih04FxGrrjQV0CndvXz5c27\/\/fA50BEt3dy\/wef3EX29l16vNfQMYKjiPmbaTJ9IqRAeqPaluiyS00PON1KlqvKhWFhNOYIA31aPdKq4VQgSVpBEeGiadyjb1iV5I4cio0B1Mlz20Dp+jzAYvuixziZw1jxqjIP6AnrqYyrG\/0696VfblXQtRloIKErC7bDqmq7Shjq30rOKHIlxMPOLwWbg9bTfKSkYAI+m5X943E0n\/8avQEIQW7NHlUofXtWjTbf\/d80GswQDnjFIJhuNIR314ot48kg0uay1jhke4ZCf3nyk5NGR1A3bFWLmM9cOJ1vTYM0OMzZbU+WHOBfRu5NmDBG2v4fqVUc1FqkIkyBFSRNlCgHhaFUBIPLkApj2IMXh\/VeT9ahqEWADlAypVwvRjhZ2Ep9IRE+cEEoUD2BrL327\/leTqKCc77qkc3vBPxX\/B4VNwbZWn+yKgr3MzwddqeKMBPAsmt2YBe3VrcpnnTK09Cddp1v18dLLTQx26TXEg3JQtMR8ZNLXCfy6PQj96C9J7vrlrcrRszS7kc5fNdaj\/SXZFTb9DO8AtOnpH9sax92lW1yJ37mTZWruOD0mxEyVsu8V9vPdJ1rlYUzNOzHqx0jFB\/7zYeoq5TsExOOW8r9FvMLCgz0P\/LkEtoRH5JBAtiUZfofRcCIlFlRQPi0uWwNONB3+CVqVl3nRikuEEq2fXKYKFADDhSAnaFBAHtPcJPgq2wV67Z7mqQHGdh4GaK\/Okz7+7tFJFDDSY59lruSowF\/TtFNJfGOZ9S9g\/8KdJ\/irFoHVNgvILvPjtNJpcrfd22StnPKqqXwGSN4pGzFcjIJVJO0eEap0xxqq9Uoh88qr3tIagwFcmKJwc2K678FdEPOFhNWkXXzeksDJtzTMe0SnQQ3ZxLQAQkLxHKgTx\/HPPoB8GfxyXJae7xLTYzuR4Gk3gpV2JQYXkwxX283Ykq\/pCAFz9BMnHI4+uyYiHNtYmPx8Y0uGwrYMM7ANft3Kt01IXSMgBnTCR63QaDjZiYOVxIVO6Km5Vm4h\/36E2KVHMx7uZ\/nIu0fsNijfGJk\/5OKnDD45ei5GZ2VuxxAgx0\/7ChS46jvnIEXc5C8IVyX255ME3r0OL8zLC\/7kluX5evBvTpDRBPAkM3nE1K+aghd6Dw+EMs2GDT4OeQxHvkcXTo6TWRX7tTqPHkE0P0lswJOnhvVSp6m4XQO59yKIP03NywKQ4ne46JicQxIUHGl1O\/TwFtMkT7wBYG7mkCb4NeIBYOGGdMenFFE9Q05i7Hk\/0omH5bw2cQTjbzKIQzCCJQ15BdJQwDtWbOPAlgS3pjv\/uXdQ0BX1PPTt5egEFWkfvXY7I6zU1NbF5b7derSN\/HAFezn7nz+fotODx4rkaJ\/8A2mwvUZfEznju9UfAGmv4IACykkRBFhaAM+1XIrTBuguNueFcXCqqaYb0z7OGMEgMwM+4vZA7fi3Amyu2mb0Rrzws5jCG9h2Gfro94i5YRp6PrF770Y4rujez66xL78B5EMRpD+jljzAwpgbvQSEO4EbAVFP3NMniub+csIe\/SKjv435Cme1Cx4568bR1T+TqTMfOCWRJOo1aVSqRlBY8bEVCUEYKMW1UUdJZNAGAtdQ411wsrE2eAtACmr7CuBpAUbJNFf3IDCCLJPqHbHKUqAiwgOwAeSJNiilD27BbFSZhLqYVJqtvMGx1wQjICYuiXHy9mKJDjVtL2kjzmpHuOF4Zetm5TaFZP0GwKVCUFiNBGiz5ze2uPri8Uija+iXBQt+1B3\/zNjKWiKb0eGGTjsVZ\/bV7lMg8Z2WLkhLoBAOo8CdplEDwTpLOaJDUTmRmlc8XAt+EcgA7M9M4L8liFAqsybKo7G2kk9Gk49bKu7OB6fPtVTAv3paX63+ZAJhGs1jZ7LWbZuWmqMv1EmEdOrp3038MuKOlOgw8Cu6fADUj16drBa7InGVn+W8cT32dU4EHWdLBdlzOP9f24SS+OnfIQD+snKONRUTV9u73cUS23c0Dl8qiY6YVqxbkDtDkIsi3wkJUgJqLl7wA8IJdcz\/RqnQeTux+I4n0CH01xHlkyuiBPrNdTFa+uyirODgpzGlZcQQDYw1vSf\/VCcJpSYNfYiLpaK3pFkZsnZO4RAV249j1Tb8pyHxWLO06vUGJlyU6ZLDTi5HRhhMhqTluCsGE59mfrCuAEHXmWkEuWhPd5Arq9mCntUJaVEIVSzpgMgXOroYsdbJ9wUMybQwooXUyL3rmpQZsQ1IsSIEHrzO7KhJnT4gHNlcHyhL4NKH46M0FNOHDjaOVG1kQQpX4zctxkM3p11Vt2vV3fdxZWInbQFBepp+9+38mNMxt3MuXDY9NsSFxRDK4jHeIeT0P7LLv4of6cYixFcnQlE8c+wSSFfA7B\/lb3jxZymp2WYdQzk6KU2ISmsTsSTmd8JpKvjQpdervOuqLLqIeDGO\/7+87YJcTr2s3P6uZJ7z5A4MQtKGNxAN6fVWukNMlu7kcGkK04Dt12dzCEvo6LdAbJd5UO7DNiwpdYBA4S15N6HCFxcN\/C1MucufSztpVv37grY+foZqlT\/UsG\/BgOzjiPL04vS\/J0lVW2B6OQpVwYvf+ipqlto\/1\/JPhVF1zheC+FvT9HPUPq74KgcTqfi9M+TaMQn0HNqfbW8c\/04vysn2uWAxXzKyA7JidxZsbBwv403+KY5kNUCLb+9GXxenj3e0RtRnG\/7qD9iLkX6KxWC8aaY0XHylPL4UCYojPId8dD\/re8PmZ9f9qVImImbaxzv9PhoLdOgmtCvAxjdBVsxkoMufJDGdEClp0y8DZeFIuOcTMG11rE+XNeYIFvLeT9mNM+eV2hIEdnhFumC9OiZqB+CUg3xuOJSZ+OBQhtd8Z2gbMATbC1Z99gLFYIhTgMyjMonkC9kyFjNjIiArNrAbM7XFRPH8w8OADEpOQ0yhPl3YpNdOVFi9FgYayJZ15ZbvQFnWiLJn0fM2OK5jCbu9VSJ\/IDj+mqzI9yQzFysSNpkRWg42tdr5Agn3yROb6YaI8Nm1E5OI3nVYWJCBZORDrpWmgM71cezJiqFyFOHtNl9TGwXJQHDw\/pxvzByY4ocsdtSR9gqeorCc9+v2AdLUVjVAUG4JvAA==","iv":"584bb273324781af970b7bc79b8866ad","s":"f62d265dd63d7732"}