NEW YORK – As technology redefines what it means to compete, brands will need to have a scientific understanding of the factors that lead to success in consumer experiences, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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","iv":"1fe2370bafe096ebe5872235ddd1723e","s":"51d79daf6d5bd9f6"}