Tapping into affluent consumers’ emotions, rather than product-pushing, is the main point behind any mobile marketing tactic this St. Valentine’s Day.
Mobile sites, applications, banner ads and SMS can all contribute to using emotive marketing to inspire feelings for loved ones at any place or time. By using this strategy, brands run a better chance of driving transactions.
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","iv":"a933688ec6ef2e1f36f5a9b877858965","s":"3f9a8cb8746d771f"}