Mobile
November 14, 2013
By Jen King
Beauty marketer Estée Lauder is relying on both audio and visual touch points to promote its latest women’s fragrance Modern Muse on Pandora’s mobile application.
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","iv":"7a83696f5c64809b4d9fabd4011efd3f","s":"714d0390ffd4925f"}
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