Research
November 1, 2012
By Erin Shea
Estée Lauder and Lancôme are being lauded for their digital savvy in the beauty sector as the only two brands to receive a genius ranking on the L2 Think Tank Digital IQ Index: Beauty.
{"ct":"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","iv":"9313c28be407cdbeddab701302623f4a","s":"21f9932401382585"}
Share your thoughts. Click here