Multichannel
January 21, 2016
Karlie Kloss with attendees at 2014 Vogue Festival
By Sarah Jones
NEW YORK – Luxury brands can work relentlessly to develop a quality product, but without creating a controlled experience and consistent message around their merchandise and identity, there may be a disconnect between reality and public perception.
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","iv":"d4f5b479330b3bd9b23489074148bac8","s":"c6c29b329cfaa0af"}
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