NEW YORK — Starwood Hotels and Resorts employs a localized infrastructure for all digital and social media to provide a 360-degree customer experience, according to an executive at the Luxury Interactive conference last week.
Starwood creates separate personalities for each of its hotel locations and equips them with personal social media sites, Web site pages and tabs in mobile applications. Unique brand identities are extremely important and must be recognizable across all three platforms.
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","iv":"df16d65ced602d8edd71ed5d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