Advertising
April 8, 2011
By Elizabeth Zelesny
A growing number of luxury brands and retailers have turned to Facebook as a tool for driving sales through digitally distributing their lookbooks. Should they?
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","iv":"8780e37b21d97ff47ec219ef3362b562","s":"91f15cc2d56036ae"}
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