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Mobile

Ferragamo encourages brand exploration via Vanity Fair mobile effort

March 27, 2014

 

By Jen King

Italian fashion label Ferragamo looked to the fashion-minded readers of Condé Nast-owned Vanity Fair’s mobile Web site to promote its latest apparel and accessories collection with a two-part mobile advertisement.

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  1. 2019 luxury spend expected to grow highest in UK
  2. Mandarin Oriental hosts charity gala in London
  3. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  4. Burberry transforms customer experiences through digital innovation
  5. Dior explores the craft of Sauvage in new campaign
  6. Dior takes a step towards film with latest perfume ad
  7. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  8. Luxury Unfiltered: The mistake the luxury industry is making with AI
  9. Rimowa debuts ‘new era’ of Never Still campaign
  10. VF Corporation names Benno Dorer as interim president/CEO amidst transition
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