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Mobile

Ferragamo mobile ad leverages social film to rejuvenate brand image

October 9, 2013

 

By Jen King

Italian footwear label Salvatore Ferragamo is diverging from the commerce-laden norm of mobile advertisements by promoting its new social video series “Walking Stories” through a banner ad found on the New York Times' mobile Web site.

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  1. 2019 luxury spend expected to grow highest in UK
  2. Mandarin Oriental hosts charity gala in London
  3. Burberry transforms customer experiences through digital innovation
  4. Dior explores the craft of Sauvage in new campaign
  5. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  6. Dior takes a step towards film with latest perfume ad
  7. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  8. Men spend more on luxury, but shop the same amount as women: report
  9. Luxury Unfiltered: The mistake the luxury industry is making with AI
  10. Rimowa debuts ‘new era’ of Never Still campaign
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