Mobile
December 3, 2012
By Tricia Carr
Italian automaker Ferrari is immersing consumers in the brand through an all-encompassing iPhone and iPad application that takes advantage of the capabilities of a mobile device such as the camera, wallpaper and augmented reality.
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","iv":"0b7ee9502a1d4ad0c5744d23f872845f","s":"b9ea165efb80132e"}
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