Mobile
December 3, 2012
By Tricia Carr
Italian automaker Ferrari is immersing consumers in the brand through an all-encompassing iPhone and iPad application that takes advantage of the capabilities of a mobile device such as the camera, wallpaper and augmented reality.
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","iv":"3d44b76904634719683e16001acbb807","s":"3b6bca33731cc956"}
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