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June 25, 2014
Include the consumer in the ecosystem to develop strategies
By Jen King
NEW YORK – Many brands lack a clear strategy that targets a defined demographic, said a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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DIuVL73L2ol\/KLzPriYxCBiv65tYfyxM7AR097Kw+Y95yTWZy\/j3KHsqlX+mpIXfQ5ZcpAu9GFqpKJRj7nweS1mLYI0JKxhJSXpxUpOw\/8z6IUn6lzbVDO86ol6NeQPGjDPKeg5EHh\/Pc\/hRXz8lGIwZ7kXQp2qGOXFNiUC72QLXdAocMgISsqGYIcq8NOlSzd6+wppsWDnYtCItT4HHTPkcdahqkt7mbBbVQM0rSXouGr9rRvgAg916Igq5TS5o9+53aebLmWZW2ZmmMnlBzhutqF5ykyzZ5YkkI494RrrzKKdA0JGQ1+ize\/2xl5g5vqFriWRCaakVBzb+kfpwJ0Ap6P+lzbf4COzSaTk6DCY6ZImvqZ4+Jy\/unkz2g0\/bY5cZic\/hLZP\/4nqSIY6woap0oM27qVmJX+WDPNYOVf+eaZIOvg4JCKKcRFG1ArT61XNOFBcmtGc4584KWNzYebKvzvMW2ZWunm4+u+FPmfr7kQPaGXEXdapeRp7805SK1ctgVCyZH96eAqvupwtrzT+AReYD8RKd2gA6S+2joOn7phMJZUCLm73g1EDzp\/1QIwnHrtUZ4tMvbjBnwkQuOPeKogyCJK+pq5AGpXN3U1Ae1oZP0m1PbyRC0\/jd7M\/N0kaPKAAyUUwY\/TEvvuTR6zRGiU3fCNiZ3bw0a1jxLok2JuqWCh3GjW7mupCThirvLYDI4+AtRYKmL\/QEgXxGOoy6\/eFdTAWb48V5t0FL\/7CsFVCWTfkOLO7q2DwdHfKEKagjfs7dOPgCHIKTKh1jgsis3zCSWtMFeaqflR9QiLq8XMdn4vguxmdCKJV416RWA8E19LzJ3wvMiZ\/klGtNaH7MAG0xSIf9CU6qB3YL1EazNvuo9euS6wV6X+QLq7Oglj3tqGsSCbJnNjtJ6oeccl8IhHR0cid0ahHOjg3hFKnmlMVS54rJ9HGaLsdMJIK8YUbwdV0jQkWq9YMkqXycTpHU9mQRPJSkGinqBiDj4jU0hzclZnll6ytgbMJYipWxR7dK2mMWFFSEUQ25lOL\/4Ju9JZawD0W4jJ6xTewCrUh3XF2hJx4ippOmnxFljTeFrcSuc8PD62x+zc8utR5r0YGGBe93I6B763hc2A5xxe5yZhAnArHYb4sG2WlH5BHJaXXDZbR9n1k+EVfYjAyiixOOEGXOclvJS+MYUSV6Vz6TtZSkxBio5rOdBQ9l8CQvvG9FRe\/i2k44CSw+rVxd5aOVjv7wPW\/eiwbAbf5xI68Tojo2ojEpYrI4S4kAip6OqMGdv8cgw+ISzT70\/pb2ZWCLaoeftjkLZ5zK1fdDUP7Nog9CdGHo1W6Eu8CVLsw7RZcmYslIyp5tnyR2YKsepiZvy8EUsur6\/gohK8hECceqo7KhQbKQ9UdZijhojZBlOsp9AnXmmpf7U4XX1Zyxz7YgN87RTxqojStuZXOcONyAWVnP6p5+OXCMjdfJoMk89s30E+JNlP17rAAHp3YVtmYPylxiZQgEo0rcG9Nk68V724bx4jnrCAaqNln2e47TzmP16inygbM\/mUwfauKQzHzTRxI0a+IV0mmW5CJc8l9qBpTrfDGLCg9dSIr1HbmxRP9oq7u5pjgA6fnWPXKk3FyG0hCKBRhueecpiuF3LzZzQRaNAavqQLQ+TRzVFg\/w+9fD6ybXzleu+MxQW8MieowZH6BOcOW\/GYXDEgxXDgPKD2rkuqE8wcBDamPIyLpkFOzt0Z5SbtTtzOGa1KbficejY7tv+eAd3YAaUsWXHMSa2dljqXyKRqX66L4VO9zmcfSgKr5yxmZczokpozX2jUAzoU\/WIva75eM2QdPbPcT8hN5VN8W9GacvgmItbtntzm6rIqfr79P4PInigtyuKO6bSS5fhEFV5Qf3rtdDtbPdYv4k0MAkzvfaCb3gdH1u9\/jzcQ4wqy3lqkOTmKpCEOC9I1sWbWBwG+OLjNlRFxUEsEFSJP6QKVeN28b2my\/aZyiVeRyTvWY\/wEERTsRhDcZ8hVc\/\/foLWhN6Sk3WQFpIeAYgxzlJ6\/rRDkh\/nNRw3VfUgAGj\/hRJ8Al5YNSf3gVz3+Wm4fgk0AvUGAwVGVgeVaq\/zXTlaVGSizG9s85ZlJYKwtO5c3+4bnFgXBMbMhAp5VNV90FqOSMDRa52v87GlIRdSztPopbjv8DHQUmjxQUHzz2mdMWiQYyD3Fkr859dAVQku+vyZhzH+\/wQXo2jkslvqSkxp18eZCg4NIG+M89ULkMYgH6YyfPuYpxuAI6PvOmALQ4HsbHtoHGHCBI\/t1eFu4+ISIleOIRSgH+mnb7hYGf164B47RDDq4KB0J4fycfZC6mfQ29b13MEE88c6J7zTlTwgaNN\/2XawmrwzykzTfxi6mzgw8zRYNmXotZAfLvkrNCG5yKoz+nq7SzWOSuZZrKzKvcecWqIXZ\/LW\/eIIQSmxCWvr3+JK5pna0T+QYUeCYDxK6kFo5bVTPAb6Km6HOV1oa0O0I98UkH+hNDVUsgQ0DzBdGoKOzN+afQ7XkAMo+AelPjO5SbGkfdWI\/T1wT5pp0JKpdXm65x7le0f5spQ7SrDKwCSFWRxI9ExdU8EiwoJlyZyLbjaGLr97E\/vSyqn+PV0axldBWY676KxrL8hrn6dtMCYye1wnlac8qpQE\/dR6MUyUbng3hrU3G5LU2fSPUM0LHuxW+tXTzyRQzqEM\/3ZgDmEZVMrrZfsiSMvY+ZPF8cdRI4BkJDKCBXLjA8PzBuQrswO4VbTeJO8H\/EK7q6oboyvEKTWg4Ur\/spgVpPJe98gaqB40S3MAnT7V+nczBb9QpEBnjSEKvJ35+dCwgDKelu9oxKHrHw33+WuY38F2WhkrKYVPe8wHqMxHVhW7eRy9S6u33G9MwkneRuoXi87LxpoL+yhZfrf6ThydZtuhjzWvEOoqegh7MBzNR3TH3zv5NMrJaenSApeWwNLRq86TVjNvWhDmTeY8AjIpwP3P0OeZOvtRJmlhIpUi+03124Bs0N3SoyYPHDBBSXI7JZGi62vSDKvS+gh9ixw\/VIz1XIGXS4Udw9bTgmKbAcuMLU4zytx3XMKb41YPW7pQxnjaAMs17KzUnqkOLdDcnW7aj74SrQqNtZnGsZuKaWlAkDokTbnUp3B6Xv9gzjU4QUt46acODE8asI4p3sWUppf1Ggo71TK92PORlrcgct7ZSGhTjE2nw108yLPO2s3VC30IJZmgMHWyYzd30eyjfecpbCjFK5m1JdJ8fwgunel5Yy0skTrDQFz4IjDTh3l3oNE1MdmqwHRoVt5+TUxX9+lyiH6W9Njgc7oL3dK9oKDveGFLc32It66c7Va98AprMgnjnyJHYTco63nQrSfGMf4dtAcLMdTRv0XtVQG+EKiwD+vcCmPPsYHHw55X91dzOVO34QOBJUNzKHxKDiZACiae3DbTEAhwTMG\/Y86+UGwewEwVfXasIwDZVNaHn+TtRyi3gFyE2PBr1x1B+94\/s6gqanb5gRRCftZh+RBN4ByjtATFwHO9Y3mejDdh5B4hPW\/P+c9HCyLNxM7PtGtRaB8eNBYHMocsl8RAkvzVB2TUNCOuwRQODiBhbcHFXJOUT0K51cqZqm96Dez2J5suVK2O2MJNiE3Lk6K6kFdai3yOipt+BHhWkJuV\/R5BAVGkSzVrRhBGK32Xj+d8QIufycLWutRgyhhe+YHlA6y79i\/17vmB92bmB7rT3YWqT1GMVvbFS3N+ETbZYiUfJgHA11SEqlDrwRJWmEQUsorGcmJEdR2kxkC+JpAhw5BGkhCcfg+ZP6KxSZBqC\/Mpntbm7oARMidzeQGtp+s039aNWkS5uCUGdjYh9kIgT+Cz1hsZDcs1ULiz24CEfLuuPZqZFSa7wTZjIH8k7xA8wlklvcSPKtCx76waE86OIqXSfWj19CmQZZT+TKFT3mEDV3n73S8De6u42eAyIB0ujdXhzJ403WxOd0mdEbPa2rz9j6bU2uM++eWx1f1dRVprSG7\/q6uE1O4JIWVaGpQlPaaEWMtTr2zQ3QcwvdziDyX\/ewdxPqMaxDdWD4s\/CYL9lGORJr3A7PauImUVo4OzDWelg6Tc0wsJm3xOEYilryuaaagXXsegXZvGYGRi0L2Bk+htoqZbXGNVST8i7jVzY1ghtWdCNZ9t3Gt47CTX2sl8PKsfx1COskcUeRwEXqpxYem3rIJ+ysmEu1kjbJBttKzIWgSbncBXzCMZSn0JFfUyMeGzozujgDopiMQNom9ACcKCPB7mvv\/3Z8GMnDXT03gj1Q7GA3fLXdCJSat1\/r8TAgbnoyfskQpQ3rn\/xED7XwmZOHOpQDNWpCBkbMDaUvRin0OYnUpLSxDLqSiu+YPvJ0vRT9emyIQH5NCfr8ztJkVP6qvb4TYawGrIE57RQVxHa8Hqs\/iMe1A5e6IeoCZitAFogcvH9NvWGSUPEW7VKjoubT0DpxYA889LgzvfSLXFNOHqL5zvHfpM8viccwpyq1FJcZn7rn7\/yaj5ksUhtq\/NaK+ynrrGaz+3cbNvq\/jGwh5m4SlB6K9ANPqUP3pGrvFSBemyawrK5P9lseJClZsfDc5oYQ7dV7nzsAas31uvwlaBiVVYfzQui0Na7kfazSH+GgC4tD1W\/CWzpLAvp6cYLdk+mpphr1UVCEDzOC80USUSQdbw\/6VRZhjAa9tsN9WQ+Gv4N9\/q0\/ul\/aH1rO9T4HXqhKiTG5X7aSLXaYjgsPdjwF\/jQw9c\/pk3+434Y17KNcXcFcPohmmq\/8IGxXStWEYWeZWyF9+lGTSyK6htxpksQHMuy2dwwCf+o5oIyH3kiqeX\/tiXroiWpOKcGDDaMg1ootLq7lHczmSOdsgcxAgPjOcuITmMneapXk42sKPVGHCfP2\/nRLzGXCehIAKike0Rbd6eVuDcyY6p5Fr\/GJu2N5hHAuetm72+Og4HV7Ala4c1sfsMLLiBl+aI47I0hpzenHZNFm8IOyUsJXjmkeJBK6ndzbsRJsH4kDa\/lD923i8ME\/y8LUtK5kOgVc5f8uNIbllxhLbLSXm25dc842+ZqY\/05OyetIt0yvnlHK\/XWNOO7TPJcqpXucVgMST53n4pY05JoaIIfuCavfLho4Xxnjg9t3\/4pXpHJwxUtTKoejrbs9TXkgo1+ezPqwxgZW2SAPgwsIzwOBsBuVdglQND6SQfxSMPzGBF13z\/YjJt5hwxpn2bA04MkoMTuo","iv":"b67a5a5a183bffb1e9adc293fd08ebce","s":"f3ce7932d8610074"}
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