NEW YORK – To create a customer-centric culture, marketers must work internally to spread the brand message via the hiring process, socialization and rewards to help executives reflect those traits into customer experience campaigns, according to an executive at Forrester’s Customer Experience Forum 2012.
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","iv":"84c266d3fd7e08e27a25882dea993d6a","s":"7b6162894d01bdc1"}