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Four Seasons: Engagement carries more value than number of social followers

May 2, 2013

 

NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.

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1 thought on “Four Seasons: Engagement carries more value than number of social followers”

  1. Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays