Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
{"ct":"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","iv":"cc33b3c91905ce0a3e3a3dd0de9a5f40","s":"d28156bfe8c21f64"}
Share your thoughts. Click here
Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays