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Internet

Frette and Small Luxury Hotels go with digital for cross-promotion

May 11, 2011

 

frette-slh-185Italian linen manufacturer Frette and Small Luxury Hotels group are joining forces to cross-promote a stay at one of the hotels using email blasts and Web site promotion.

Frette is promoting itself and the hotel group via emails. Consumers who click through the Frette email are automatically sent to a booking page on SLH’s Web site.

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