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Mobile

Gilt Groupe iPad app comprises 3 percent of sales in first 2 days

April 12, 2010

 

0409giltimage2finalLuxury retailer Gilt Groupe is encouraging downloads of its new commerce-enabled iPad application by giving a $10 credit to the first 10,000 consumers who register for membership through it.

With the iPad application, the privately-owned company presents shoppers with an interactive catalog and the option to buy items before they sell out after 36 hours. Just two days after the application launched, it was comprising 3 percent of the company's sales.

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