Mobile
May 9, 2013
By Erin Shea
French fashion house Givenchy is seamlessly connecting consumers to its mobile-optimized site and Le Rouge campaign through a QR code on lipstick packaging.
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q48mpGfL7sPQJwDHlChm6Qg4LDy7Yfuuxxx\/ZQQ13cwciLsiRUCH67e0+zPF2Zp4L0i6FS2HJ3EvyvGBsi3vEKang9Gq9a9gbZeLmdbFQLjB0qoVWIC2c5wlaY3gNz8qcnKtabmjqv7zhdZSD4FNjLz2XR\/7UTYVhL1N6QKsdYdNVbMxrpnuytP3EYPu1OwcGSirp3bTSUTfiylJctcI9ee85YScB8OATSblDrQabg\/TTsAwIjy9jaOAsz7KqfwphMVYXgJqSc\/biunfdzd6sX50pvrJy9rOlOY+cxftO36K2s50Jp1qkH2Vxz\/ZQz6e+z\/36bkuiOFHrZiubLn7hvPLLD2hMkHgDR3LiItU7J5H2z55+GcO\/z9nzp50qyA6Yq6qRdaUEV4wypfG\/EMgzFg\/+CU6Ltzw20VwDkI9udwODG1lb2x2zknjZx0inVTtDbMHh7lg\/VUdMoA7kjW4rwUkeUsO0TZHmSJyayxFTxC2xT1gcE2rvJLzAF05v0KjZojr\/tdTsAcrHq1dZ7mwJu776ZpXF+v\/QruRwPzzVJg7W8I4QP4nl68yU+BwqtncKgBMYAD64\/nL+zdXmbNgCg7hWJF7J8hyGkw2Q\/z8dnbF9HBSiO2o+lraLSJEHKiIVBOOGQlTby4twnB9qsM8+MAr2u3gB+MQuhyGklXO+k\/jZMzHHe50E01U78uoZU41tavujD2eHh6xw+\/ODrTpUvk93bYQ0yXKcfYZK3PFP5KgtFPre7S4rnSXeEOFAMLOb9K6nEMXCfYd9FR9DIUGUp7LUXLZURHBq8loQQONr4N8KyiPPyFjWDluulvxCy3bvUgUyvyNcJIW4\/8xZxYWYcbliMPnmgUw9IZzAeCYJsz5GoAqoJCrfhsncZYvoXFJgH3fXIvqsj9aP+aDZh271K1nieUZw7mNJ4+wKpxJ5wtZOQFuoC1btoGhyohmiLXwZlSg8v6Kpf2ECIHxrAd+kGZhrH\/+Vksri6bzI1StD3cFFX\/fUR5DUCeoA2juKzWzyOtDiwy+j+H8cMHx+3LY0EtrLdJ4\/nCneQS\/BXdRux9+HLjp6AP5l2CkLWEJwOSExx\/naQu907K\/hH\/TBK2X4Qi4601cM6tEj+FayNd\/fGLOCsxRpdHbldO6H3LWIPE2U9CN4keBHWj1h1uTMoZsFx5dZ1hX5JtK1+J1+2WUMV37p656bnZvurUuS\/7Lz6KI+Sqcvh4pY\/N9IwFo4s4tF4iCidIvYDAua4J3L5juLRqvSNvyqH6BaWNfdISzpJGiuhY0IoNllGG1u6SJGDxgoMjXrATr6EnjQ+tUxLxVodeTVlP\/Ly9JZpQqDlKf43w1qKvpjeI653X8fDSwA+iHztCzUhkFo5b9SLds3HMh5cwWOiFJRGEIyfWYDaxlHEH0WALNDvRCMfyWLC7mOGQTgZprXrhlg93Bk1\/rCVvv1BtausZemIsehRUkKb9jwypLLuHB6GOYsDl\/yBkjmCXFsI8YJzK3bGNyD0qqgre5i02cuj2U5Ilqjp9yi0ByxNtvfhGznOr0NNiVXtQ3Tya\/Xm2JndOhycTsayffz07c8NtI6xysL2WwUmzebzQb4PEwviMz1z4d9t","iv":"a608f8d1c57380df585aa5a7be0c114d","s":"eee43498059b7dd1"}
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