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Givenchy personifies beauty products to highlight emotional appeal

March 12, 2015

Video still from Givenchy's "Petites Histoires Extraordinaires" Video still from Givenchy's "Petites Histoires Extraordinaires"

 

By Sarah Jones

French fashion house Givenchy is portraying the passion and emotion behind its makeup line with a short film that places cosmetics in the lead role.

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  1. Mandarin Oriental hosts charity gala in London
  2. 2019 luxury spend expected to grow highest in UK
  3. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  4. Dior explores the craft of Sauvage in new campaign
  5. Dior takes a step towards film with latest perfume ad
  6. Luxury Unfiltered: The mistake the luxury industry is making with AI
  7. Alexander McQueen exec lands CEO role at Harvey Nichols
  8. Chanel pushes Chance fragrances in Gen Z-powered campaign
  9. YSL Beauty boosts rewilding mission in Morocco
  10. LVMH launches 22 Montaigne Entertainment
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