A Google executive offered tips and best practice on shortening the mobile Web site conversion process during a presentation the company gave May 3.
A click-to-call functionality is an obvious way that companies can shorten the conversion process on their mobile Web site. The exec also said that prioritizing content with the mobile user in mind is key.
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","iv":"6130d42cdd08d39c36456b8f1506ad21","s":"4b79cfe65c58cca5"}