Mobile
December 11, 2013
By Jen King
London department store Harrods is using its iPad magazine application to mimic an in-store makeup trial to strengthen mobile commerce beauty sales.
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","iv":"91a3dd46bd81135565a9c09880a6e2d2","s":"5be3dfc8ac07e9d8"}
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