British department store Harrods is breaking into mobile marketing with its first application that serves as a map and information center of the famed Knightsbridge store.
Consumers can navigate through the seven-story building using the mobile app to find restaurants, retailers and departments. The app was released yesterday and can be downloaded for free in Apple’s App Store.
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","iv":"e57df0406568c2c6c751458f29d7f9fa","s":"73b8e180c1e648ea"}