British department store Harrods launched a comprehensive multichannel campaign to promote its new men’s shoe salon at its Knightbridge store.
Using mobile, Web site, social media, email and in-store marketing, the retailer has reached out to its wealthy consumers to alert them as to what is new in men’s footwear. The official launch party was June 2 at the bricks-and-mortar location.
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","iv":"d64c3d41a191fe4e95f8665da8f743a0","s":"d5f45a25603540d7"}