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October 5, 2011
By Giselle Tsirulnik
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
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","iv":"6d2f72d079cfcab16090ef54177f4a11","s":"7869c02076ac9af7"}
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