Multichannel
June 30, 2014
East Coast Road Trip by Fairmont Hotels
By Joe McCarthy
Hotel brands are enlisting social influencers for road trips to build communities and showcase possible itineraries.
{"ct":"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","iv":"be4b79f3bed1791e018ca0aeff13f170","s":"4ad7d1d97e07130e"}
Share your thoughts. Click here