Mobile
November 28, 2011
By Kayla Hutzler
London-based department store House of Fraser is using a multi-dimensional mobile campaign that includes in-store Wi-Fi, SMS and video messaging to help draw customers in-store.
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","iv":"53ddb0b038f0c019656c245275c457e8","s":"e0a3616c381338e2"}
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