Advertising
January 7, 2011
By Peter Finocchiaro
Forbes magazine is launching a new research program to measure the impact of print advertising on consumers’ online behavior, a line of inquiry that could shed new light on the importance of traditional media to luxury brands.
{"ct":"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","iv":"45a7870ce5b3af362e63b8878e4f994f","s":"71301dbaaad8a557"}
Share your thoughts. Click here