Internet
November 4, 2010
By Peter Finocchiaro
The emergence of social media has created an opportunity that luxury brands should exploit to magnify the effects of their marketing by generating word-of-mouth and fostering consumer loyalty.
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RtiLlRwiE0YDQHNhclsbbZu6rgNZ76IvHR4jfFfuomdOQBPNGa53JNwhLvFBBijtjHG0ync1QaJMSriODoMf9PWOP8q3iwjcZau6XZjGMQeyWZSOogmZjA3tB5kPzou3Rzd9gUEMPdh4m0k3xvy61Z8S9rkPQVw9S061O9n6NZ2mkvDCaN3WwHMj5uX8hge1G49\/ZxdIBNR\/mSF0KiK1wbNvtex\/GAUF1BD5sbCn5JEO5sXiskka0aMwltlUvVwp9xtYJcidcvlCh\/YCFYwaJH3ZW9YgbF4efjZ7iflS+IMMaejeBfeX32eeiaDof8SHR7SLfrWGPFEwwEhsaqtXXHFU8epcf4MXJpxJ77VlTwnYgBUgpQqI9ZrjeHcMadQ8JUKXCRnLMcMzkwlrrwGcObfs80RJdS8w6tcZsrUVLnDPDNWHt5JkJdJOYJGjCskGCMjtaM0RwlI7KedDsDyZVBtv27i5r59QFDHheB0z+QCgTelkLrDHVEAD42FKBv8U26gNpfIg5u9URahQwe07x2KuEchTz+wEd5zpwRPCC4s0Bt0vhRHTWjxVTMXrerGHo3Y3DobazRXTk21UZvHVU+7u0HdG4pHThE4GIhU+ZPom13qZZeC+IPvqRvzxb\/smKjW5YeKzlEXq8Oamgti2ZgmvFKqJTVDQdho9\/HWHPMvA5TtZ2Zr2P6IKpnNRgYUYdyTQebYcjBntjnLsyi+zfzI1wzr9NPKNaAMp0OkyyXsx2KHOXEI8DMqpoN+0bas9oqWuf3T5J+lb0ZV8efMW+VhyJBzruYl4zY0UqOIokDAhga9otpTD4IJmGOYlDMEddzQm2xMHMW22VdPX3DQEKLN+LQ4\/HnQrf9tJlJz8Uri9CforUE9g1GFhQQNk33RGdkAotg7rjYfFlW\/\/6\/A+aDqPhQZq5SbEgg0aCJDVsyVeE6ltSEcEYvkE4\/OOTitWxlDgA4L6TOUFIsROHDcblrg2qG3IqZ\/tulENfQdJmZq0CLjnaVOA0\/MiI\/MIRkOwX5Zdn2r7pOsIJJwoPRvFnahEF+mNjhUe2R0QnXcFJog+Tuy5id4Xn3grTYoGs3HAB6VCNSXwY6t8bGlV7d4mJFg2gvRU\/Z+dj7sIckP1WhvaRnXTek7kCfs+p8K9paoSAdpNje02DBE1qsi7xTYlmqF9LN9HZgsfZpD+TXpR2JFPMqhI\/AStzzNuFdfE6vacu1pyz76dbcyx9HXrYdfyzkpb9j+XVasYFsE\/bfnAKs8X4AUD4GYQtAKSdNDuxoV5SB06GWL8lh8fCh24gs9Qc1Ha+IurwMnM9nu4IrzShxWBjElLsdpu86MoxGVtZskDujUfmb6CsGUv1WEmp55p5b6foWAioPxpeoUxT4ozymhp\/qKS96VzigLCH7kPdwkEwdMtl27Uj9PzRewUU8w2JtNCLDHVvgXz2fgeH19jfL49fWGZip4kRvCXkXvQFOFxath+H8dt4iIEmMwKr\/PwJ0WdSqS0i9H0xux2zQCUQ7eQrFKNVkwKISe6zrT+7eopj8rrdp1z9126WX0QDo0M68\/wVRW2HLRzH+L\/v+UYkKPP8zs8cB3DFEP4721FwHT2Az3nyXoildnYiBUXeqGL\/iMgSUV7Ur9IRExDsZji55yk0i9QZuvmRt7tFN\/eWUUTJAiCqMIWV1ozhwHixvGscsV\/PiVML3aFpxU9inPxukwpBQTrtBkk63lZXkRIVcVUMcWLE86Nda9en2\/OfvUgr337NhZRhU0vVosfyw\/vHmwudrQJWoIprYVkF42uBwUyuDHbdZvdmkWjJPsHigIR\/RTsOPK4ejcrc3xCWTuudPIjuD17Y\/Q9ot+X3qOM9jz8AP+B1frJD2qKIRzYxz0F+FVBUrwoLVXlsH6JeLl4VIuGZgQLrt\/k7wWicGNk8fK1yehljfTKa7CfcHeJqRq7HoeTS3AnjILsM9\/Jn6RuuOfSj3greokV+AiGv5eahUU3ROw0QuscTplaxQExWn+r1qhxw0RXWkvoc8uNMub43DNQtf9aGmWAftpJvUf8ppXkf0\/G+vmUIrHmReeGtqCpC5hKotry77cV7GLdMily7Hk0qbCGBpnj5usMjkZBYaZn15T5oBttV0kFZTVEyerjkyunwqrR4QGXUjtQty4JuF\/tzudkly6Figd\/ftb+LDSgUntVxjecsk7J7D9WmLW+gCdPTwrmTdQXbDe4aB3XT8PEVXQAwti0UZwb1r2KQehelFY\/NHJ4e\/WZEMW1Oj2kNMfdXN77vOTc6fqdOyReQfQQFnHUzH2yJVc9\/Weu2mGgxjzYdW\/jZQGItfCeoEY0OqcigJAhp9BIYMS3Et2o8CwcS2C9BY\/UolkOszL+C+75z0lxqcnl9ufHV2dnUfSlfXjsyJYncNCdEeK3S\/HNoq\/c4PJ9CYs7B+hNB7wA1qXjrPrxPYHOOQ2\/J9BXus9OTcrkRfO9nLpY+ftQ6aNx+8K90Ct8h3AKdAXLzubafu4\/5\/mtHhyGPr8keIZwhxEfBf9f1OGiOappVsy3m9uTBpI51680QD2gNXGHVeE6Y7lULrq5WMmYZ+wg\/JKFoK5AN8OaEQ\/+i9+XhPu5h7qR6ElMEw9P8foNd2FTPwe8XF+lbKGjzkBjtS9lWCwLp5mW\/GBnzPnWRLWRetUDb3\/tunW8nDqLKuwMnVta6JX4wO8A3K+wMhqAn4LN68aS7\/zxNj+RaBJG2q78wju0ByYebfpK2cfM22+CVmbEDK7SgowTrLJbHUmUtran5Gv7cmLtHbZKymB9Zfp+oWQ6MgBvZYNzLOqTfvBAF9bLcyilxAX\/ZhbfFfC\/bInJgZ+lZhQp5\/ihaoz0zbOrT3YZQ50TekY9sZq1EzNAInkVY986CvBPW7Ps9U6btbVg800TIfAowR7JtnpwmotXzjXl6XiujV5Yeqy35gUOzD5fbNlsLqlWc3fX\/QyUjiafN5y7V4arcgwDhLD0XL2RBgzTwE0vtj5pDBJsynMUKcePopUCf0mYXcae3CqIYiwg27XEuEdu6sFCwOykNBfe8RtlGY5TODgNzLtW9tR8I\/tFfkbxiMo7efvAP7IIYpODhEp5nFuK06AqnJyRhs+isOOJyKw3ffLyJiqDpQHXqZ2l7Sa\/7Yj3rrl4fcvC1E60FThC3kFBzMnte6ddWcREMXTPYMAkKyLh5Ip4jK0FAbTDAtct46HEactBM37LtdqHXte9Hw4gR9YfGUcp5T2vv4yq95S++uYiu2zFjULeYIdxG8l7zVnZi9SlPqf4A7feQNnEmnGCO9NaaBJ9qn\/j7tsMS880xmU5DF\/Ixw87hj1KvXXXGhY8lGW02c2GosU721kRLYDHaGmX12gbgwNIqgyq9jIAxavpGJDnfmbqiYpXoPJ0MZ7lPfeE6RwrcASBLB41mzgZFKSVYnY0d7LDRnXT7z2BN3tLCg6ZXoeL0speOUoFJxL4H6ED4GJuaRedqtq0el94Kh0jN3FrfAUS8yfaT3ZsjIc8AduxK9Z8j6D0ossxCsmBEokZ4a8cWF55t1FDqjph4CCOQxqEoIuZg1FGM\/A0GOPjmirFyK0PEstBqWk9LBFEmTHzm5awaEJMB7MLb226Rn2TOkAknXix2Ho9wF3Hehcqn0WCSkH1HJtX4lXTeUPLqX\/XkgpR3P9T6PDbmfel2Nv1z2n8VHXq5YzSyATD7EIX0qtQKhznA8x5MhcpoU8Kvgs19WI3c1nY\/lRN+8QaR353L3nkH45DxyHVvWdoP6cU5OXGfXn9pllZONWa7dyOP7ca4yGfkXdQaCFo2frwNx5QZlGoZse0\/JxqWQcVAahBWsHJn9+wOXM8WrOuhx3m\/Qfsd912PDvNosjhdjduoq9IeI98G8lkMTG2EWFr2Tabz9\/oMnrGCT\/7eQv\/7GKlet90NtLk6IBHjI7U82CvyZMsVn1FvM4RvWKXSU4hmuCXqTFi5XqRScshdrCCRwX3Ze+hY9cx2l59fDAWYdl5X3hYOWBgYX9vhLrpJo+JpO7KwndGEs3u3dQLoHt8AKhxvmJRP7llkYkOFuh0V3J7ZGH5QcCFz0HZ9UnJ+vtHjd+EBm8Gr093CXAuRIvs3w3MaQEdtnK\/+bXJ8+7AHCUloAk9fo0bZZm3f35sDbmfIa\/0IZJECi7ypz7KgRB8tL4iesvoFxTUo6uP5gSGIIKHKMcl5CzkEFBNTaYzpzxitRX2HURmXQlMwGMAdVc1QZbJhQTxZ7kIyqMOuZfS7F2W\/lpPmxVXTjGPAh7mqjjDIyuTFio8MY7GKTNV+8XIa8Ur2aK3P+qbebjBgbdf+lAnoaNEBR8n1CKPwKjJ4aTBZNJNfec1kOayR3dNlH7Gq14Kfn+1H3\/bnH3xOVVw9myrF3dYrOLMdx+MDP27gSO4SXeGG\/yvfVvfd\/CicFzf4dvxpEGWxWzq0DYny8a8h32QjB10kjApBv6f1rl7XclC7H2vSbqBaYKM6lS0bHqUqXnS0YaNl1egrfXnbIwrgs\/XeFqP\/4USRwdGY2fwcNFY1Qw9wljpvwsrkywIIOCkSdZ\/vKlWvTjCrCC3pQAL8cJC2+1VXVvdTtFopD4JwQ9Oc8ppQGU7IV6pTMi7VSPY3NLe\/yijdC07se1wH2cD2df+0WaqCKvToAXyjQsvtxYgsFkXRvOOBRGvH8S8znXxSnBrlrpyDx1+ip0WgKGgN8UOIc\/U3RStaOE+unjw3l4ep0DEQkzWrg5evfIG0cHn6mpHZmpNDAjS7lyKfNiPzW5TAV2GzBfwIGDMB2E7SJ1J4GqhUIPLG+W6LXW20rjZV9d7uoXUaY9hZ\/5FHpzXpePzJaKBQCFIr3Dza342Nep+VvAIt\/Xxk20LHIjpm5QzZ0aIdP2vGWPaUul\/a4f\/tAQwE1tN9N91KT7I9oJUNuLAJ1oNQ+uySzUj47O5kticxpYL+d45\/X9hPxTh3FO3mqhWE40nsbzn3yv2sBEbo\/H1Ws7D3jzG4smFIWsZITwKoh3S1cqSVRL0deZk0t9n5V6UJOo1BCT+k+6fS+usor+kCv3+1fg+p1aE+0Lpx6mXzs9pdLlIJRFYHQoqLa2asWpSVcPCD5cRTYFAwRAKZ1r2ZvccL7gibdgP4acIRmCPotscuTy2nEugmEpidgtq2mVUL6ABMmo+ifyFeo5z8nCZLjqlS5l4YdZSmJtlsvlgrTw35Nc0dgLPD7jq8sL3mw2LAGnAt9fanTV+sbPEkQ3zCvCJrssEOfp+Y9mgM5R6sgVLBLSKSsCxAho7KUwY\/5kkxyz5h0JMyKacatk3PmyrVkvaYi2dX19E7VY28\/7ecd07ZrTvj4nlByiDNbFuHSQRmgBD88Z0q1zgQHPZ3Uk+I0328TxsT8G6KfRO0Hov35MCW+xr0ThkqcbJCnnQ5Sbc5MDVwbNis6Qv\/keAAUM2OwMhrkBxd+QrJ7RdiBDob0bVBAWFoZczQ1eQ\/w58y90uQV1kmq3+214g0pu8ELsrDqf2oJ0mFliGdLy\/7AapNOOeEZ+S5gm\/AfUdAu6","iv":"d886d4a0ad9cb10b41b45bdb45e7bb06","s":"a15d0343b69ba15a"}
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