Internet
November 4, 2010
By Peter Finocchiaro
The emergence of social media has created an opportunity that luxury brands should exploit to magnify the effects of their marketing by generating word-of-mouth and fostering consumer loyalty.
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","iv":"b69afea8803dde652423678b193ff0b1","s":"1417f66b449048cd"}
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