Internet
September 24, 2012
By Tricia Carr
Luxury marketers should focus on personalization and exclusivity in holiday social media campaigns to gain eyes during the high-volume shopping season, but combine these efforts with additional channels to be sure that the message reaches true affluent consumers.
{"ct":"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","iv":"69965e1ba1dfab62c8842e2fba6dea4b","s":"b0817367285c9373"}
Share your thoughts. Click here