Research
December 30, 2010
By Peter Finocchiaro
Luxury brands need to integrate a more nuanced approach to connecting with female consumers via online video to make the most of the channel, according to Nielsen Co.
{"ct":"mtlQUvX8IUkXkFAym5OntAiQ8OiuqYyUouvbnGBav9z3lVEVMx2fQ7Asn+ZOZEsqihMrg9DSD5dpPjhUQR96LuKzYOhGyqB\/m\/Af+iXRx8wA5sokOwkPJO4UkxkXUfGAu9ELqdIHGkYzwy\/O6\/lBDaXcvML3m+Vh0c+bsSZUW5FWwbkTudUXzSlaLhoSuBm26fHCWMO90+XIhtJfkMkHjLc3PXAUIioL5grKuEjDpKqyL3B7H43PhmuTzf+e1beavprViZj4Ln45wYR7YsM\/VyZ3S9\/VT90ANl9SHweF8FJb6VCLG9TUdKM9jac8Bj7CzTo3oUV3uc4zrez3Ki+WXXLq+EIcGbbyO+1bcaGSlkMk1w1xbbkQwYbNJUvX5AFlrEjCwt5PhESo0TAtsU9vWfv5t1Ow\/Elc5IOOK1lMKqoN9b+Wm+PPZa8P2ktoeGXATTQTGUotuzGFL7eLHEBH1f4nHNdXd+1jecwl4u4q24PcLHGjrreaK5POG3iumqz6kGFC60V1i\/BBJdJ6110QKasZEUJKgaJzdZAj2f\/s8M+g6C5if5xkhvZss5DBEV3tQJ+a+4oRFc7U8dfjYf\/KlXpz4FNslpxE2Q43Gi4gBAUmmqSKghB02UwiB+XQxSDm7CCnu9n7I706Ynv0GunX8F8JIYy3slO9jjPWIrEuS\/9mDVLYz\/802bS+Sp9cvAhxXHYMxhjmpq0AfXDxf3ePX26VHj\/CU8pC+rTSJX5Rv7N4OueJiRH9okPLYR\/0rTWH9y5CcAo1DjPi8qSaH9Tz2Y9WajqYO5H+v5khgAK2SAoxyh8bGaUU6vC6nEHdMt1BTraU\/DCew0m8HmwLZLpwDEId2p2CsyFhtydNY+NiLFsDqFWkonKmKsuvQpIjRKSKQXnKrftKYrK8IP5Q94SP+Gbomm3\/jf8hcxPha5V0ZLyCVpKvyuApIhomYIiPsVbvTFbR3BlAEPib1S4z6OHGGKQ4mEHEP6jVktqpTEv4v3PhcbM9Pbuy7SxzY3e1zBOTgphYUWCV2oNpcBijYZ6bEmXlGJAHCSVbTI0ltaW1+dAMSijWN358cw8fwwV5o1bLVvUo9vNdJiGYHFIhC4XV716BBV4TIWPh2S4jAmK1kjopBv\/vFTztq814LaGmrBVHHG13w2Ac01SPeH9CWXyl6jrkKyZRLWxwKOcozhE+X3oTpEmdKiYAtuihYeNQB8tnJ\/agiYf1KhA\/MzvqR1zIZzFIwe33rLbhFSXeN76POw2YhX6h5+rOIZLS\/hE9NPHOyfo7s7ks0hWtFuq0vcyquWyMjYAA8CIJlxXY65Frs3+TrPMF+e9m+G28k2jDQ0KzGQ1kE3\/2Qhou8L3IVBR3YdSSf\/5xn+g5OtATVqWqtFcObaqa82RbNj4pye1rQf7cuh82TlqzcLLwzRYc08NxPC3omZkYZtATaUWHMBbGG9XWV4e7CeW7AxE8l\/aGxZsG2mIr2ZvauRLKsdj2XbbhuHGgawUiUlyy6lowC3Ay4XdEKdLZFF7bD8yeVQvFHMw+FyPE7Ue19GpqU4aHQ+EhQNQZ4cdSogGZZnwVrqgAC5cosRuSje\/agw6O0+5Tvdfmuy9uu7pqsYqLo59dIOqYU7jddsO5LGrldhuB96pIXPo8F5uQRMAotM\/kvE36c1PPKY6K3WA5e7W2K5aLDK7vhUkA0sw5KPcb7fk689JfDRe1Ah8t126k7b3aXNg76G6iwHP3WsJNaML0xXIXKuC88OBib+WsfATZbCw8Gl1OOfDNh2q5mg1KxyoPklmajEGEReZUccrWHSgqLv1YTdeOx96pAHH+AvqlOYZQ20tQ7CWNaP5G+dMqHe8s1yz+5Cws248FUKlWc+EMsH6dvAzTPuDZBAGbqpuiveTV5tOoi+gUxRdrF0KWpZK1fRHEX67RkMkFUiXow3cMHZuT\/YjT6SYvsF5ossEUpHJcQzoPFTzO9+mLtlSwrJ1GEQ7SXPOlFsk1eeVbsRJlgH3s6JJz+AAZQw1UqN6FHMGwVytlx7CD4OnCgb5aRDMYqHUhMQl3I2bb7GaYoOBcZ2e1EQg39Ze3Fl3xrjw3o\/Pz4BAhaM2JXm8uy6V7MvheiOu05kEILRWC6Jg8qQdgYoXYhmmAhbLdE28LoCBsXFkdCOI8Vmyy5KByCpjLwCwu9QgM3xlGW84YRpAra17T9SeCu9v\/UJrFb9BiLztGthwonywj8NdT7IyYQDsZ7XTfO1\/VzsA8JK31IXIfXhwM\/zu5GH1VAQ9LASGO71VLvk1FQftU22nqgviRDDspVgY+rQZOFQqZJdkqaZUSOrcYTGe3Ifm2ZtZ1h41avV9ldEVRv6qSpUMAe4jIriL3FNQshJP4TDLaCc4io\/7JFRn8GtQlcOmehtwbICBQ9RrpO5WXweUT3zVMtLE1B\/TN6aWFsDknRVN05p2Nuwtqwb69S0fus4hJY3Tejf261OvVWXDVcH6WFBvq8HxZZtA+oKqHCxdhv7xRcrlDC0qtKt7QdxUYpgB4vR8Dr1cVkzVT1XUiMfvDCkGbzmF4MyRSertwF+lVDtQsVn9rtWseh+jJX2m9hBIk+UzuTG0Cy\/\/Xg51E3NtYZBq8lmyTn69jP3m7O2Artw7mWlWp7Kbce2V40QKDaC4Jg87XKqebTOvoyHZuHCCR5b+A5hyosE2KccPMfPNEzw4k1pOIaC4nBy9h++venlrQv7+yax2Zj8py+Tjv6g7poI4125StV+Ss35vKZ7SIn4tSlMFZveIKeN+WPUUtfnIThlw9PB1kEoMlfV0eGiksf6AvHtobMOa7V0WnciEk6B53wc7NvsZl2vRyIrDw94P9xJHxPfRQ\/7TVqjUD7O3qJSLUX4n4l5v8UkZJikSKwlzAX2D6C3a+pwL6mnJbA\/ax7D\/s+MZUL3Wtc4oIxkGGJWns7GlwC\/fKr9cTK0NVfdbT\/6xom4VLYuajUhy1szCQI7ZnB3\/8dUquo7iToc\/e9EGVd9tqqPtaIP8sNuq4iqgRYAMCddmEKUZf\/Hpcp0qCp22iunpp9RxtRyWuqvtWiEa9TQdEAqKy4Sa9Ru6wK51D2lQJXXwwvS35hWhIo3+grbUFfi6AfDUAQqiJ7ySTCs\/tZgSGH0CSTDj1h7\/5WUJSP8XZG7oD1pk1wdQPn30cPLk6WTCB0uGYn2Az6t+y3ord6mBifATcSV\/0dLuA1iQmjNqZDGb+JKPqx5iFnncZwem0lDRApQiCEOt07vC0wI04wQMnXYbaquduXb\/vL+xWJBqfAu3PVBu2wTvP\/onmChH9WlvA8+v64zsQ1zhxUOy+7GL7vGeW8WbYgTR\/7ciEbQukY4xThD7KYoifx\/9a\/ItR6yOtiCb9WKsMMRWc\/8mjPMnnfJqpnYhu3WWYJoEA9tdA+ykQUt8oAgFAhmRzr5RvPyVYyKDp7gmKCHCv72ip6tc7z\/qV3\/e7y00ZaT79xi5YcllLWtU3EpVznMJEKmlPeyYi+GBuplejpiAVQ7IdwQ\/IBpHTzbve0svklkx5mIocehrssSEHE+mgYp0CYqt7pNpdDe3ZiQrNWSgpEFO44o04dbrnEfnNMXrSxGaM2bW\/uqu7X4dfhwX9DmlB4R4FnO4Z7wpMr1rBU2Q4mEJDybiKEovtYjCJH9342S2zItalSJa8VrpeCoFTHdBPjH+yUBHV0cIW3IWUb2r+f9ofkaJ5Ig5Lkpj0ByBmwXYe\/fR+F5fcIlLfYNQlu4dc02wV9Naas+S1qx+g7GSfu6oqRJr\/lAhTDD5Si\/iHPvV4vtwQ79iCFPPmg\/oEJUJGo0xfgifuf2lJKs1UjRCInMI+DGhhTCJxuGcB1wBQddFk0+6AzwUavSTebr29nJyy+lgk+8broxzUV0MJs3eLpzT\/aFzHgPSDXwMtD7WQ5vy+aVEzAfJO77aQHxbYIdGIOx0r0AKekA+XSGeOoGzeaBo+EjAQVZVn60gGxqxzkWWH6MGh812qi5uormLZDn8PDbBPBVz7FLF3j2EBigJrtW3xPnu1GJ8G5iD6LGQRDHMOeyAcsdEGhTwCOv+VQBJK45IWc383CqkGOCTTtfu11OLNLUdZbFfBA705x2ZtD9RHR2rrNvMsmczTo\/K6NQJVZQgRGe4s912lDMmR9DWPAG8MSyMk0TYExY3JeRLHCCitmlVX2t2RQuXkhPtGSra5PhHnNuR+h7narZol8GyORS12fvngfvv8dgW9tfpEEdUBEvxgFqG\/D3WV5R+Z1gmXag0rX+czd5wgJuGsiGDx39RnSD25Wz8ZaY+Wze5WZ01dQl4MiLxPh\/CGH\/kuT35chqGfmbuiPYxVS\/ChrVUfJwJ4DhB4TmjNqy4ELp7Jalozj2PyZeF7lgl4KicPl3j0ddh8TmaiG+bch4nSAd3dXFcKj+6seqWu0mjphrjSv9fzV4f4p1Hr7wutl+Gdxs9+Dt6eowXBV4ue9\/SlT4mtgmUvb90WUW5QfyrRpvGXePcWx6e30oFQ7KUPemn5wuRp6jPAQmonlMsPf3PMPJQe8DbMsjr+wFHq\/XEtXia33u5PsN9KEa0Gq5QfEn8DFRzN879cpUeVQDDsvnR17tnS93izzio2Ev+LRSvD8RJYqBsGJmTWS5gcsTFsBZu4SVwG2ajUMIvqaeFvSdzYiCiRJqYT+bQJj9gnDbtUn1QaSBYSCSlxLf8ymKboh5xJo83Lx1muOcV3ytdKvEFF3v0+Q6Nnl5mid95HU64bWE6VRNaSML1iCTYkX+kTFpUHgyBGhubIHpG7XoA1Oq\/Y0fKbDUHY8iD4ZhPWB+xXbt7sRqZEEGyEG\/QMEDF4sOvPRD6rSYuLZjO\/6tHWvWphPReAlpiRZLRERfLZ7ekUQhW+NP1C6w9ac3jHdYPyeisVv1gulOZGTWfcL0NPhs8TD40b\/tqxe5nc0K9TwP7Wzi5pE9MsbJWzm6N\/GjvkRu7k2UxsiDFOnWgWTayYGSPe\/gZj9uW9JgQ6rLz1d3R0CpQDnO3Y2hgfHmOw8oGW1+7SXYvPtTaR1Z6s+PD8JiU0MBi+OrcktxWrGHolwIgezQgxBipPSBE4VIkgqpJTcy\/XV4bMlwmVAvvm4KltR0G\/GXREN7nwfxgoFDUcNYcIUB1+WnvaXY4LDryiD4bIrilfoyWBtyTfSGK8KnppzPBUcddEoh2q41Uc5Q6Ih2jfS4t7UE8AYUttJdzxHrGYnR\/Vy97A3IcVWeXibV28a5Wr70VGNiBqF311OpkI0yQoMO0PdJG3jqOc1X9q18I9ItMSusdETfE9Jzwu96WVW\/jbMhmf60owb9ZcyBem1OlMn1w\/y1Zu359KLObnMuAK9ukKRBFvD8SRhNcSJwbgCHXLXcfkoSKmvT9LlOZK5ayLJQx+BMGFI2INZSgbwc+Ee7BIRSEVqb2D+eABdHT9ArnCQQTsU4+M\/meZLxsqve7GEDP2IQhAOJqRt5aCjBtowynjUau46ZM8jfGODVDBp4ynrQLA17MfZERtOEx7MuBg+rhKLsyb0DLBD64y9IcKeMXLQ5VFqN1BqWfq3Xhb\/W8YU\/MgzbqUBUP6kRcyXrH8LCMxYtS3AVTvLE05RJdPuWm9q2hUqDvkE2qmroLOEovnieBYxnoUyGM9yeoJxeCW83Tvsq58XxSPvK375Je29\/m4bJolM8spJAspRRtSrxcrDTV\/UtijXLC28VVI+d0zyIG21Vymns9KZR6+LcvZrQULckcEWfNZgFYuchxH1N6mFFsEJ0YAPbp85ND\/rcYZuiuYbsmwpy4BT9OFdPISxVHFs\/Scs1kVy4TUGckRp1zWVxokC48607UkoxAlBbzyXR0n5rfXW2uOR3U+bOxkoi2nPsB3TiqcOzfSLIaaRCZuK29zkvLJpIzwHlwdx7zjR5BplGst5syqOMtTQEU0uPeevMxSJ1ji9BZAWvXcRSQtpimlatljkh2JTBihxa0C4XsozI8JUQQvQrXnERmCfqEhgmx3ZgpIAkwef3rpuyrWOFz2XwmFNATTZg51VZR\/vnQ7jwNhdHlO7prJ\/UP3BS05aGH8QydMzhx4Qm4wYRiTasiN9i9XHHvtB\/wdJ6cRj1YI1tE6oQw94ObPUPI51B4aU07id+WvdfStxpABUFrsu9QeFMsYnq70a2Bn08enQ0\/SVVL49LLw9W2CfxBQae36J6hYAMd7u2AVl+Ca+Oi\/Lhwz+3gNbHAPqE2pFAvY7NLJdcoB1FPLs5l7xwnUobWl3YwjRbXmi4oIk+ENN3fQPXee\/UjZ7AcbqVDi7XDTn8D60qVzlscD6+Fw7aZqrGlq6yKfMROVam3BsVgtjWDJibQfJvCWCrwEBycDb+2w7PX5cWWZ26+97SNj0t0X+0b+B8yrRLbaI7hUXVue9Iwgv301wJOhIwa\/aGkqIwLvxwVrO6EF0C9oR3KI2yINHaUxli9EFWtbvgKtstwdP4kf54HdISS4Je6aconNHFfNdfYGKqoOPWgrUHfj4XGn6J4V0ClXxcDB6eCRQUpW68AMhwtxj\/pdaEpSJ35eb1ky6cQYUqQci1D9m5p+bGJLksDux7+TrW3QsUWoMxK5IOqb6h57Lf1CGiAC65pWZHH6\/dRETeaKD71x90ZwkUTdxQ3murzfO6B6RekQVE9rwFqDGUJjIIV\/JQ6Ri4pRs2I6EzJTB+h7wFuV7OUF6sVGhrpkxdFYBMjorWy1IiYV47+NGZAgQ6ideCfipDMVHG\/B4yqzs\/D+ZKM9w2bQ7LK2A9JF5AZfWHjOvC4TmX8AhZyIwn3hdF8DTxIMJv\/0QZ2igekleJvw8yWnUd92p2p25A1s8Jt+7yKmvT7pcj5Ovv\/ELH2Xee9UEMwouXCg2unhfFGdY2JAn7mfq+kHl++X\/T05uaQwfCZ3t2UIjG4h3oACGCj5N05V3iIcTd16egXb+GUs0fO5vV\/87xEpudsuLe5YMhd+xryclewjOkLjp4jHbpKzA+wAq7HAg8pcs0RYs\/JChEspS6hfVHhQjfhsMUrWDyTqQcsYLGEOlHXoWFhJU5c3hTJkxEqc9yt\/dc+qKR9xQNmsR5Taa13TtR0UMpweKdZQB9xs0c61UEF5o7qmMxg1ab3qfWXOR9EOGO6u0ewJL3mJ5r4B7RWOxJQlQ2twAMqUHJ5DSWI08Wf\/bpfldw\/dvf+Xq+Et\/lJYg+vdIkUc3cEc3\/\/cJRCxynbHHaBU\/8FCtZ\/SeJq2TyL\/1tp9Gzc2HBFTB\/twQleHdjZmiVb3\/cCBogvvURBqRk4NKnn0GSuEDDPLV9nY16vTraNZAAPux7Lqpd2xsDAihpDbvfjMEgxz7egvw5yNxEw\/MGoqjBMvhyxtgeMAFS8XAXzNAhGBdyew\/fE6kQsQr7gnYOVkVYjqsrPG3RMu3PSjXSgG\/WKDWjmYSvliISjxpmM8JoUJ7oTon10YWpENuCQWxXAuxflQt92\/B+YKbONE4jRGaMZ6gAgcwV8yeLY9vHbQqyfZGJ4PtaXfCRODviajYVQkyrYk\/b\/PAMVZ8mkI509SF5KXpfAWQdtyhWqyGRoIctXOIFMsS4d0mmKBn7AqiTVopcpzLfYPi4x4UfBrP1s+WeRRJeTCDCw\/5c7Tkyf7Qqs075ymkmXWQSgilkARZCJmCbrrnbfnl2IAgLu2vaql7bGaRAluYbMGhgKbQHLUDmqAlMk13B29fmv\/1LtoAWMyKqR043tKqj8FUn32jQbbh\/03JQEdgQa1K34CJk6QkF1GjGQGMafNd42cBLU6quKC2a6CEDvqCz8T727pCeXpyFrbeCdLBC+PldRKbChtwgZYM+o2L9nv0LE81mGAFLFAheHEC8HksPH5JvKFhSWKjZiG6L+zSrMmvoJ9DhoID7hSL7uR6Elye2UER7OAKRTzLVbU1mYZWNV+39J65g+\/JGxXzvAAzzA5nghbDDT6Nur6GB3d9fz3769PkPR6NsZX1zVynmJ6oj9kfGNLz7Ro9Jy\/BCImuG+xpaDoWfU+9vBBjGGb3gPR2ntAqjiyCICLsntbdSmfrP93QCT\/jZsm5FQFSGz2JTlPjKDkWzNLpHyxuMQNwgYCQ7eRZwxtigV6KXTvVk5aVarI79D1Y+d4lx1a19q742EC7AUeyPWKGao+D5K01UVF9Wb2ADDH31Wa\/ltd7wqIedy9mboED3cW5l1cmKlHOkrRIFq1Y8XDc2Tpr0NGbGeXwGxc9jbRPcqTJHFoI7MLVzH9IPf90kGXa\/Yva+ohp+6yxT5s8jIauTY6DNvwyZp2SiL\/JoCvQWbxu7rrzzwr13AbWBrki964jQ3ZlGxslQR\/U9JqqespRK21eSlVWmRXgGyeVLZk2x4kWSn31GptAm8hmdDtfXNqyNt1XubaC4oKh\/w7PZvh3uJu7HboT7MWvejaBJICAWlHmJQNjJFkqJvrx+PnZG243WiEV\/Uq\/TATQOdkHGgehSZlPW0=","iv":"4e074e9e1716f1581a20dbc716dcfd6c","s":"e1eb317403996a39"}
Share your thoughts. Click here