Advertising
August 20, 2012
By Tricia Carr
The need for instant information in the digital age has caused quite a few luxury marketers to offer transparency and mass appeal in their marketing efforts, but do affluent consumers prefer brands that seem out-of-reach to the general public?
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","iv":"511f1beb413ccdd126afabd2bcb0addb","s":"d1fcc268e8c175df"}
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